Meta Data
What is Meta Data
Meta data are words that you can add to a page to help people find your
site. These keywords are invisible and supplement the content on your
page.
Meta data help search engines by providing it words
to search behind the scenes that might not naturally appear in the text
of your page. For example, let's say you have a page all about
Macintosh computers. If someone searches for "Macintosh" your page can
be found since Macintosh appears in the content of your page. But let's
say you wanted your page to also show up when someone searched for
"Windows" or "Vista" or "PC". Instead of typing those words in the
content of your page, you can add them as invisible meta data
that only the search engines see.
How Search Engines Find Your Meta Data
Major
search engines automatically "crawl" around the internet, taking note
(or indexing) what if finds. When it comes across your page, it reads
the behind-the-scenes code which is where your Search Keywords are. You
can see the keywords you've added to your page by loading your page in
the browser and then using the "View Source" function usually found
under the View Menu. When you do, you'll see something like this toward
the very top:
How do I add meta data to my site's pages?
On the page(s) you are wanting to add meta data, click the page name to edit the page. Next, click the Page Options tab. You will be able to enter meta keywords, which are used for your internal site search and external search engines, as well as a meta description, which is a brief one to two sentence summary of the page.
Help us make our support site better!
Didn't find what you're looking for? Was the article unclear or incorrect?
Send us a message about this article