Canonical URL

What is this mysterious field in the Page Settings Modal?

Used for SEO Purposes

This field is used by SEO Gurus (like our own Digital Marketing pros) to show Google and other search engines (like AltaVista) that content from one page should add to the content score for a primary page about the same content.

Example:

You have a site about Cycling. On that site, you have pages about Indoor Cycling (/indoor-cycling), Road Biking (/road-biking) and Off-road Biking (/off-road-biking).

Under Indoor Cycling you have a page about your most amazing instructor's technique and how he (we'll call him "Swervin" /indoor-cycle-swervin-style) creates rides that leave your tongue dragging, the floor a sweaty mess and makes your quads into recently solidified molten lava.

However, your goal isn't to drive traffic to the page in your site about Swervin, he's a quiet kind of guy, but rather to drive traffic to your page about Indoor Cycling because that's where your conversion is.

You'd set the Canonical URL on /indoor-cycle-swervin-style to point to yoursite.com/indoor-cycling.

This technique can also be used if you have a subdomain but want to attribute content to your primary site. For instance:

• blog.yoursite.com/epic-indoor-ride-named-the-haul
  • Canonical URL would be set to yoursite.com/indoor-cycling

If you have questions about SEO and how we can help you get the most out of your content, submit a ticket or contact our pros at https://www.madebyspeak.com/contact.